Jay Z is proof of the American dream and that life is what you make of it. He grew up poor in Brooklyn, New York and turned to drug dealing to make ends meet. Realizing he didn’t want to be another statistic of a life of crime he turned to rapping. He became one of the biggest rap artists in the world and is now a high profile business mogul.He currently in the midst of renegotiating a very lucrative 360 deal with Live Nation. The $150 million deal was for 10 years and will officially come to an end in 2018. if the deal does come to an end then a “buy-sell” will come into play. Jay Z’s company Roc Nation or Live Nation will have the option to buy or sell their stake in Roc Nation outright.
Live Nation reportedly has no interest in extending the deal because although they want to continue the touring deal with Jay’s company they are not in the business of buying recorded music any more. Which is a bit surprising considering Live Nation had bough into the artists’ rights and recorded music.Part of what has made Jay Z such a successful businessman is that he has hired trustworthy people that are smarter and more experienced than himself. One such individual is his longtime friend and business partner Desiree Perez. Desiree Perez is the top exec of Roc Nation. The two met with Universal Music Group to talk about a potential deal that could lead to UMG buying a stake in Roc Nation.
About Desiree Perez
Desiree Perez is a master negotiator and number crunching business woman who ha been a trusted business associate of Jay Z for more than 20 years. Perez easily holds her own in a male dominated industry. She has negotiated many major deals on behalf of Roc Nation.